3 cricketers who own successful fashion brands

Cricketers today are more than just sports personalities, due to their massive fan base. Thanks to millions of followers, their every move is scrutinised both on and off the pitch. Many cricketers are no less than superstars, with fans following their fashion trends, hairstyles, and every little detail of their personality.

The widespread admiration makes them the perfect candidates to become brand ambassadors of top companies. There are also a few players who’ve gone a step ahead and launched their own fashion brands, becoming trendsetters in the truest sense. Here are three cricketers who’ve launched their respective fashion brands:

3. Yuvraj Singh

Yuvraj Singh is touted as the greatest white-ball cricketer to play for India by many, having made invaluable contributions in the team’s two greatest triumphs in 2007 and 2011. Apart from his flamboyant batting style, Yuvraj was also a fashion icon in his playing days. He launched his own clothing company named ‘YWC fashion’ in 2016, which markets itself as a premium sports lifestyle brand.

2. MS Dhoni

Dhoni is credited for transforming Indian cricket through his leadership as he made the side world beaters, guiding them to three ICC triumphs under his captaincy. The wicketkeeper-batter came as a breath of fresh air in the Indian team, carrying his long hair, along with some of the most outrageous shots. MS Dhoni was also a style icon right from his early days and launched lifestyle brand Seven in 2016. The company prides itself on revolutionising the fashion world by creating designs that inspire change.

1. Virat Kohli

The Indian batting stalwart is not only famous for his countless match-winning innings played for the country but also for his enviable style quotient. Virat Kohli remains the most stylish cricketer of the modern era and has used his image to good effect by launching his own brand Wrogn in 2014. The company is a popular Indian youth fashion brand for men and remains the first choice for many individuals to hop on to the latest trends.